Show investors why the grass is greener.
Meadow is a deck design studio that helps ambitious startups clarify their story, illuminate their value, and engage investors.
STRATEGY
DESIGN
COPYWRITING
THE TOP OF THE FUNNEL
Your deck is the single greatest lever for investor inflow.
It’s the difference between back-to-back calls and no calls at all.
2 minutes
That’s how long an investor spends viewing your deck. How can we best use that time to earn you those all-important first calls?
Guide investors over the mountain, and into the meadow.
THE CHALLENGE
Offer a clear overview of the challenges and risks ahead, and the strategies that overcome them.
THE VISION
Bring them into the world you’re building, and show them why it’s worth the climb.
3 HIGH-CONVERSION PRINCIPLES
1
Craft a seamless investor journey.
A deck is a user experience! Guide investors from their first impression to the first call.
2
Tell the story with headlines & visuals.
Investors don’t read - they scan. If you don’t hook them, you’ve lost them.
3
Leave them curious, not confused.
A deck doesn’t need to tell the whole story - just enough to generate curiosity.
I’m Rob — deck designer, strategist, and former founder.
I led a Food Tech startup for three insightful years. Grow-at-home superfoods wasn’t an easy story to tell — it required a concise visual narrative to pique investor interest and generate conversations.
After securing $600K for Canopi, I now help other startups visualise their story and raise investment.
$33M
Decks designed for Seed to Series A rounds
Showcase your unique value in 15 custom slides
12 Core
COVER
PROBLEM
SOLUTION
MARKET
HOW IT WORKS
BUSINESS MODEL
TRACTION
COMPETITION
ROADMAP
RAISE
+ 3 Bonus
FINANCIALS
SUPPLY CHAIN
G2M
TEAM
RISKS
IP
UNIT ECONOMICS
SUPER SUMMARY
+
From onboarding to investor inbox in two weeks.
WEEK 1
Make sense
Understand your business and its goals through a series of targeted exercises.
Craft the narrative
Develop a high-impact story with clear problem-solution framing.
WEEK 2
Bring it to life
Animate the storyline with an engaging design that converts into calls.
Kind words
$15M SERIES A
More than just a designer, Rob brought a unique and intelligent perspective to our storytelling.
He possesses a deep understanding of the intricacies of entrepreneurship, enabling him to uncover aspects of our business that resonate strongly with investors.
— Steve Stearns, Head of Strategy
Samples of previous projects are available upon private request
Services
DESIGN
Engage investors with a high-impact deck that visually tells your story.
2-WEEK SERVICE
15-slide custom deck design
Icons & data visualisations
6+ hours of collaborative strategy sessions
3 hours of post-project revisions
£4900
STRATEGISE
Frame your value, clarify your strategy and uncover resonant narratives.
FULL-DAY WORKSHOP
Current deck deep dive
Core value & investor journey mapping
Headline & visuals development
Actionable strategy & design insights
£700
Additional services
SALES DECKS
DATA ROOM DESIGN
BRAND DEVELOPMENT
PRODUCT STRATEGY
Fundraising soon? Let’s chat.
Book a free consultation to discuss how we can support your upcoming raise.
